A growing digital product needed a marketing site and product redesign to take them to the next level.
The team at PicSnippets had created a powerful tool for personalized marketing and sales. The product allowed users to add custom text to images on the web where the text would change dynamically for everyone who viewed the image. For example, an event invite could have the name of the guest in the image. To take PicSnippets to the next level, they were looking to redesign their marketing site and product with a more engaging brand that balanced professional with fun.
Determining how to take the friendly and energetic brand design and apply it to the PicSnippets product in a way that was still easy to use proved to be a big challenge. It was important to the client that the experience of creating a “PicSnippet” should feel fun, so we keep the same visual feel from the marketing site while toning it down a little to help make the product easier to use.
While this was mostly a re-skinning of the existing product design, we did make some UI changes to improve the user experience.
After a few rounds of iteration to improve the design, the product moved to development and testing where some changes were made to the UI based on user feedback. It was then released to the public where it was met with very positive feedback from new and existing users. The redesign effort paid off and helped the client gain and retain more users than ever before.