Shoes For Crews
A leader in slip resistant footwear needed a website overhaul to support multiple brands and a cohesive desktop to mobile experience.
Shoes For Crews, a leader in slip resistant footwear for the service, healthcare, and manufacturing industries was in the midst of redesigning their brand and repositioning their website. As a member of the team at Sparkbox, a web agency, I helped Shoes For Crews design and build a new website that incorporated multiple sub-brands and a mobile friendly approach.
The goal of the project was to redesign and build a website that used the new Shoes For Crews brand along with custom themed sub-brands—all in a few months. No small task for a large website with hundreds of products.
Mozo Sub-Brand Design
With the help of Sparkbox’s Creative Director, Jeremy, I designed the website using Mozo, one of the sub-brands, as the foundation. This was done to allow time for another agency to redesign the Shoes for Crews brand while development started on the new site.
Once we had a design direction for the new site, it was time to start building. I helped the Sparkbox team build the frontend of the new site. By being able to jump in and prototype complex pieces of the design in CodePen we were able to quickly validate ideas before building components in production code.
I was also able to contribute my knowledge of HTML and CSS best practices, accessibility, and animation to help build the best website possible for Shoes For Crews. Thanks to the great work of everyone on the team, we were able to launch a comprehensive Shoes For Crews website with multi-brand support that was responsive, fast, and easy to navigate.