A startup investment product needed a playful brand and UI design to launch them into the future.
A local entrepreneur came to the team at Sparkbox with a dream for a new investment product called YoPortfolio. The product would help investors track their trades and know if they were beating the market. His bold vision, mathematical formulas, and quirky name was all we needed to get started!
I served as the brand and product designer for the project and used my understanding of design and development to guide the client in cost-saving decisions that still resulted in a great brand design and MVP product.
To begin, the product needed a brand identity that would attract the target audience of tech-savvy at home investors. It also needed to reflect the vision of YoPortfolio, a simple and easy to understand product that was casual yet trustworthy, friendly and approachable.
Now that we had established a visual identity, it was time to apply that identity to the product. After wireframes were created by the team at Sparkbox, my responsibility was to design a clear, engaging, and easy-to-use interface.
To give users flexibility to access YoPortfolio on any device, it was built as a web product, as opposed to a native app. Therefore, the interface needed to be responsive and work just as well on desktop and mobile displays.
It was important that the UI not be too difficult to build and risk putting the project over budget or delaying the launch. I used my knowledge of HTML and CSS to design an interface that would balance users needs with development complexity.
YoPortfolio launched as a beautiful, and fully functional MVP application! The client was very happy with the end result and was able to onboard new users and get buy-in for more funding and future improvements.